Lead change with
clarity and confidence

WITHIN Academy empowers changemakers working in complex systems with hands-on tools & training programs

4.8 average program rating
Inspiration Stories
Guiding Questions
Creation Tools
Leadership Practices
Application
How effective you are in driving change?

"WITHIN facilitated a program in which we co-created our story and our strategy, whilst also building team cohesion and individual leadership. We ended up with a winning plan, backed by a team that is willing and able to execute."

Donica Buisman
Founder / Director RAUM

“WITHIN boosted our competency to drive change at KLM. Their approach breaks from traditional consultancy by making learning experiential, palpable almost. The 8 Crafts will help us become the frontrunner airline we aspire to be. ”

Tom Verbugt
Vice-President of Strategy, KLM

Discover tools for change

The 8 Crafts™ is a compass for leading systems change. It shows what’s happening beneath the surface, the dynamics, relationships and narratives shaping outcomes.

  • Tried and tested in real-world complexity
  • Inspired by design, the arts, nature and ancestral wisdom
  • Rooted in the science of innovation and leadership
Find out which of the 8 Crafts you lead with today and what your work is asking you to grow next.

Answer 29 quick questions to get a free, personalised overview with tools and next steps for your challenge

Start your assesment

Co-created with
100+ changemakers

Easy-to-use and

fun to explore

Each Craft opens up a set of practical resources you can start using

Inspiration stories

Learn from pioneers and organisations who’ve paved the way for change.

Guiding Questions

Kickstart your thinking with prompts that shift your perspective.

Creation Tools

Collaborate with others using templates, canvases, and exercises.

Leadership practices

Learn from pioneers and organisations who’ve paved the way for change.

Real world application

Apply the Craft to your current challenge, move from insight to traction.

Grounded in insights from leading institutions and thinkers:
INSEAD
Inner Development Goals
MIT
Club of rome
IDEO
THNK
Rick Rubin
INSEAD
Inner Development Goals
MIT
Club of rome
IDEO
THNK
Rick Rubin
INSEAD
Inner Development Goals
MIT
Club of rome
IDEO
THNK
Rick Rubin
Who is the 8 Crafts for

For system-level changemakers

The 8 Crafts Method is for leaders who recognize “this has to change” and are ready to move themselves, their teams, and their initiatives forward.

Corporate changemakers

Mid- to senior-level leaders in marketing, product, sustainability, or learning & development who navigate innovation and change across silos and organizational boundaries

Entrepreneurs and business owners

Mission-driven pioneers who influence change at industry- or system level for impact, growth and profitability

Public sector innovators

Professionals who drive awareness, advocacy, policy innovation, or cross-sector collaboration for societal impact

Creative independents and solopreneurs

thought leaders, educators, artists, and influencers exploring what it means to imagine and shape a future that is more just and sustainable

Benefits

The 8 Crafts will be your compass

Set direction to navigate in uncertainty. Use this as a compass to see where you stand and what’s ahead. Act with clarity and confidence, even when the path forward isn’t obvious.

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Benefits

The 8 Crafts will be your toolkit

Access a curated collection of tools and practices tested in the real world. Grow your leadership while doing the work, building capability in context.

2 / 3
Benefits

The 8 Crafts will be your shared language

Use the 8 Crafts to develop a shared vocabulary for change. Clarify intent, align across silos, and establish a rhythm to move forward together.

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Assess your initiative & how you lead it

Take our three-minute questionnaire to assess the stage of your project and find out which crafts you’re already using. Discover what you could do next to move forward or level up your leadership.

explore
The 8 crafts

Choose the pain point you recognize. Explore the Craft to find your next step forward.

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8
Doula
End to Begin

Carefully guide endings. Create space for renewal, learning, and new growth.

Explore
Doula
Craft
0
7
Catalyst
Bloom and Spread

Support organic growth. Scale ideas in ways that are natural, adaptive, and sustainable.

Explore
Catalyst
Craft
0
6
Convener
Foster Collaboration

Create trust between groups. Align on vision, settle conflicts, and support co-creation.

Explore
Convener
Craft
0
5
Maker
Care to Fail

Step into action. Embrace the messy, iterative process of testing, learning, and refining.

Explore
Maker
Craft
0
4
Elder
Decide Wisely

Challenge short-term thinking. Ensure that decisions serve future generations.

Explore
Elder
Craft
0
3
Gardener
Sense the System

Notice dynamics, relationships, and patterns. Create conditions for adaptive change.

Explore
Gardener
Craft
0
2
Explorer
Find Pathways

Scan the horizon. Spot signals and shifts to translate uncertainty into strategic direction.

Explore
Explorer
Craft
0
1
Artist
Imagine a Reframe

Shift narratives through storytelling. Reframe perspectives to unlock new possibilities.

Explore
Artist
Craft

Who you are defines
how you lead

Assess the state of your initiative and the leadership behaviors you bring into it. Take concrete steps to ensure change takes root.

"For four years they facilitated the yearly CEO summit of the World Port Climate Action Program.  We saw a noticeable increase in leaders' personal power, and in the ambition and impact of the initiatives in the program.”

Erik van der Schans
Dir. Environmental Management, Port of Rotterdam

"The 8 Crafts method offers inspiration, perspectives, and tools to drive innovation and change in diverse ways. It helps professionals discover their most natural, effective approach to solving challenges with impact and creativity."

Jordy Veth
Founder School for Mastery
FAQs

Answers for your questions

1. What is The 8 Crafts Method?

The 8 Crafts Method is an online toolkit full of insights and inspiration for change leaders. It brings together stories, tools, and leadership practices, inspired from the arts, nature, design, business and humanities. Each Craft offers a unique perspective on transformation—extensive in scope yet practical in application. Start by taking the assessment to get personalized advice on how you might grow your impact.

2. Where do these 8 Crafts come from?

The 8 Crafts were developed by Franklin de Bekker and Patrick Leenheers, co-founders of WITHIN. They began by drawing from their own experience, then consulted 100+ experts and built this framework to capture the most effective approaches to leadership and change. What started as a personal exploration became a practical guide for others.

3. How do I know if The 8 Crafts are relevant to me?

If you’re leading a team through uncertainty—whether in business, government, or the social sector—the 8 Crafts help you navigate complexity and strengthen your leadership. Unlike rigid frameworks, they blend logic with emotional and intuitive intelligence, making you a more adaptable and confident leader.

4. Does this approach work for any type of change initiative?

The 8 Crafts are designed for complex, interconnected challenges with no easy answers. Leaders use them in diverse settings—from sustainability strategies at an airline to cultural transformation in the arts sector.

5. How does the method work?

The 8 crafts are more of a tooltkit than a step-by-step process. We believe leadership is contextual. What is depends on the stage of your project and the people who lead it. So we curated a set of tested tools for navigating real-world complexity. And we help you find the right tool for your context. Browse through the Crafts to see what resonates. Or take the three-minute assessment to help you figure out where to start. Want more help? Book a free introduction call.

6. Are the Crafts personality types or archetypes?

The 8 Crafts are not personality types or archetypes. Labeling yourself might actually limit your growth. Instead, think of these as capabilities for driving change. See them as leadership qualities you can develop and apply in different contexts, or roles you can experiment with in your work.

7. Can I use The 8 Crafts in my own work?

Yes, the method was designed for real-world application. You can use its tools in strategy sessions, team development, and innovation processes. The Crafts are open-source, meaning you can adapt and integrate them into your work freely.

8. How do I get started?

Getting started is easy. Complete the free assessment (29 questions which you can answer in three minutes) to get a personalized report. You’ll identify your core strengths  and receive personalized advice on how to move your project forward. Need help interpreting your report? Book a free call with Patrick or Franklin.