Lead change with
clarity and confidence
Find out for yourself which of the 8 Crafts you master, and what you could do next to grow your impact.
The 8 Crafts Method empowers people who say ‘this has to change’ and who are ready to move themselves, their teams and their initiatives forward.
Assess the stage of your initiative and your ability to lead it. Get clear on your next step, and what you need to learn to do it well.
Select the right tools for the right context and move your project. Adopt the practices to become a more effective leader of change.
Deliver results even when things shift fast. Master the behaviours to build cohesive teams that know how to sustain momentum.
The 8 Crafts will be your compass
Set direction to navigate in uncertainty. Use it as a compass to assess where you stand and what could come next. So you can act with confidence, even when the path isn’t obvious.
The 8 Crafts will be your toolkit
Access a collection of tools and practices that stand the test of the real world. Use it to grow your leadership while doing the work. Build capability in context.
The 8 Crafts will be your shared language
Land on a common vocabulary. Use it to clarify intent, align the team and move forward, together, and in rhythm.
"WITHIN facilitated a program in which we co-created our story and our strategy, whilst also building team cohesion and individual leadership. We ended up with a winning plan, backed by a team that is willing and able to execute."
“WITHIN boosted our competency to drive change at KLM. Their approach breaks from traditional consultancy by making learning experiential, palpable almost. The 8 Crafts will help us become the frontrunner airline we aspire to be. ”
Uncover what’s keeping you
Go through our two-minute questionnaire to assess the stage of your project and to find out which crafts you’re already using. Discover what you could do next to move forward or level up your leadership.
The 8 crafts
Which Craft reflects your current challenge? Tap to dive deeper
Shift narratives through storytelling, reframe the world to unlock new possibilities
Scan the horizon. Map trends, emerging technologies, and bold possibilities
Notice dynamics, relationships, patterns, and underlying beliefs in the external world
Challenge short-term thinking, ensuring decisions serve future generations.
Step into action. Embrace the messy, iterative process of testing, learning, and refining
Create trust between groups, helping align visions, settle conflicts, and co-create solutions
Scale ideas in ways that feels natural, adaptive, and sustainable
Create space for renewal, learning, and the next cycle of growth
The 8 Crafts help changemakers lead with more creativity, clarity, and courage. Built on science. Proven in practice. Explore the thinking behind the method:
Identify your
next step
Complete the assessment and discover which of the 8 Crafts you master — and which tools or practices would unlock a next level of development.
"For four years they facilitated the yearly CEO summit of the World Port Climate Action Program. We saw a noticeable increase in leaders' personal power, and in the ambition and impact of the initiatives in the program.”
"The 8 Crafts method offers inspiration, perspectives, and tools to drive innovation and change in diverse ways. It helps professionals discover their most natural, effective approach to solving challenges with impact and creativity."
Answers for your questions
The 8 Crafts Method is an online resource full of insights and inspiration for change leaders. It blends stories, tools, and leadership practices, inspired from the arts, nature, design, business and humanities. Each Craft offers a unique perspective on transformation—broad in scope, yet practical in application. Start by taking the assessment to get personalised suggestions on how you could grow your impact.
The 8 Crafts were developed by Franklin de Bekker and Patrick Leenheers, co-founders of WITHIN. They began by drawing from their own experience, then consulted 100+ experts and built this framework to capture the most effective approaches to leadership and change. What started as a personal exploration became a practical guide for others.
If you’re leading a team through uncertainty—whether in business, government, or the social sector—the 8 Crafts help you navigate complexity and strengthen your leadership. Unlike rigid frameworks, they blend logic with emotional and intuitive intelligence, making you a more adaptable and confident leader.
The 8 Crafts are designed for complex, interconnected challenges with no easy answers. Leaders use them in diverse settings—from sustainability strategies at an airline to cultural transformation in the arts sector.
The method isn’t a rigid or step by step process. We believe leadership is contextual, and depends on the project and the people who lead it. So we curated a set of tested tools for navigating real-world complexity. And we help you find the right tool for the right context. You could either browse the method to see what resonates. And we created a two minute assessment to help you find out where you might focus next.
The 8 Crafts are not personality types or archetypes. Labeling yourself might actually limit your growth. Instead, think of these as capabilities for driving change. See them as leadership qualities you can develop and apply in different contexts, or roles you can experiment with in your work.
Yes, the method was designed for real-world application. You can use its tools in strategy sessions, team development, and innovation processes. The Crafts are open-source, meaning you can adapt and integrate them into your work freely. Want to connect with others using The 8 Crafts? Join our growing community—sign up for the waiting list.
Getting started is easy. Browse the toolkit and see what resonates. Or complete the assessment (16 questions which you can answer in two minutes) to get a personalized roadmap for using the 8 Crafts in your work. You’ll identify your strengths, uncover gaps, and discover the most relevant tools to move your project or level up your leadership.