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Three hands in a soft environment

We develop the creative potential of leaders and support them in making business more resilient and sustainable.

Is the world better off because your business is in it?  Where are you on your path to becoming a Life-Centered Business?

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Telstra
Vodafone
KLM
NRC
Adyen
Pon
Carglass
Royal Flora Holland
Telstra
Vodafone
KLM
NRC
Adyen
Pon
Carglass
Royal Flora Holland
Telstra
Vodafone
KLM
NRC
Adyen
Pon
Carglass
Royal Flora Holland
Our Capabilities

How we can help

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Strategic Narrative

You don't want to greenwash or overpromise, but you do want to tell an honest and powerful story that instills trust and mobilizes people. We help you get your strategy off the page and into hearts and minds so you start driving progress.

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Impact Innovation

People are showing concern about your sustainability progress and want to make a contribution. But they need guidance and support to make an impact. We help you mobilize initiatives by clarifying vision, creating a safe space for development, and guiding leaders through the challenges they encounter while leading their projects.

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Industry Coalitions

Amplifying your impact requires you to work beyond the boundaries of your organization, with suppliers, industry partners or other allies. We help you convene and facilitate conversations that deepen trust, leading to shared ambition, joint action and demonstrable progress.

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How we are different

Business
Transformation
Not classic
consulting
Not classic
classroom
Leadership
Development

Growing a Force

For Change

Through timely and tailored facilitation, training and coaching, we bring your leaders together to master the 8 Crafts of Responsible Innovation. We grow a force for change in your organization that will continue to transform your business to become more resilient and sustainable from within.

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Outcomes

What you can expect

Innovation Initiatives

Impact
Speed
Ownership

During our programs your leaders will drive tangible outcomes and measurable impact aligned with business objectives. They will take ownership of projects as if they did all the work themselves. Because they did.

Creative Potential

Creative Confidence
Courage
Collaboration

Through the execution of their initiatives, your leaders will learn the 8 Crafts of Responsible Innovation. They will acquire the stories, apply the tools and adopt the practices for sustained business transformation.

Approach

How we work

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Immerse

We invest time in understanding your needs and your people in order to establish trust with key players. We work together to mobilize a set of initiatives and experiments, and we co-design a tailored development program for your team.

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Evolve

We bring leaders together in programs and support them to develop themselves and their endeavours. Drawing from the 8 Crafts Field Guide, we offer tools to progress their initiatives and practices to grow their leadership.

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Integrate

Throughout the process, we grow the creative potential of your organization. We assist in integrating new behaviors and embedding new capabilities so your leaders can continue driving transformation long after we’ve left.

Immerse

We invest time in understanding your needs and your people in order to establish trust with key players. We work together to mobilize a set of initiatives and experiments, and we co-design a tailored development program for your team.

0
1
Evolve

We bring leaders together in programs and support them to develop themselves and their endeavours. Drawing from the 8 Crafts Field Guide, we offer tools to progress their initiatives and practices to grow their leadership.

0
2
Integrate

Throughout the process, we grow the creative potential of your organization. We assist in integrating new behaviors and embedding new capabilities so your leaders can continue driving transformation long after we’ve left.

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3
Our Method

The 8 Crafts Field Guide
to Responsible Innovation

Coming soon
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The Artist
Imagine a Reframe
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The Explorer
Find pathways
Futures Thinking
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The Gardener
Sense the system
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The Elder
Decide Wisely
Systems Thinking
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The Maker
Care to fail
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The Convener
Foster collaboration
Design Thinking
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The Catalyst
Bloom and spread
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The Doula
End to begin
Regenerative Thinking
About Within

Who we are

We are a global collective of facilitators, coaches and business experts on a mission to make business more life-centered. Each of us has more than 20 years of experience driving change. We believe that leadership development and business transformation only work when they go hand in hand.

Valentine Giraud
Psychology of Creativity
Ana Cardoso
Design of Learning Experiences
Ola Lugowska
Breathwork for responsive leadership
Sacha van Tongeren
Social Impact & Public Sector Innovation
Christina Williams
Bio Leadership & Storytelling
Grant Davidson
Regenerative Leadership
Franklin de Bekker
Strategic Design and Leadership
Sacha Muller
Policy Advocacy, Strategy, Innovation
Patrick Leenheers
Corporate Innovation and Change
Laura Taal
Corporate Sustainability
Robert Wolfe
Storytelling and Leadership Coaching
Huib Wurfbain
Angel Investment and Founder Coaching
Irene Rompa
Technology, Psychology, Facilitation
Charlie Downing
Purpose Driven Brands
Testimonials

What clients say

“WITHIN boosted our competency to drive change at KLM. Their approach breaks from traditional consultancy by making learning experiential, palpable almost. The 8 Crafts will help us become the frontrunner airline we aspire to be. ”

Tom Verbugt
Vice-President of Strategy, KLM

"For four years they facilitated the yearly CEO summit of the World Port Climate Action Program.  We saw a noticeable increase in leaders' personal power, and in the ambition and impact of the initiatives in the program.”

Erik van der Schans
Director Environmental Management, Port of Rotterdam