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Three hands in a soft environment

We guide changemakers on their journey to make business more adaptive and resilient.

Your compass to lasting change.
Where are you on your path to becoming adaptive and resilient?

Download the Free Compass
Telstra
Vodafone
KLM
NRC
Adyen
Pon
Carglass
Royal Flora Holland
Telstra
Vodafone
KLM
NRC
Adyen
Pon
Carglass
Royal Flora Holland
Telstra
Vodafone
KLM
NRC
Adyen
Pon
Carglass
Royal Flora Holland
Services

Where we can help

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Offsite Design

"I'm taking my people offsite to redesign how we work". A good way to get to know us, we will design and facilitate your next offsite. We help your team think strategically about the future, align your goals, and make concrete improvements to the way you work together. Ask us to share testimonials from our offsite clients.

Get in touch
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Learning Journeys

"My people need training in leadership and change, along new ways of working." For when you need targeted skill development, we design and deliver training programs for your senior leaders that help them manage their teams through change and become overall more responsive. Ask us to share our full list of courses and classes.

Get in touch
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Embedded Change

"I need widespread change, and I need it now". Our most potent offering, a team will embed in your offices to design, guide, and measure change. We work quickly, iteratively, and responsibly to make you more responsive. Ask us to share the guide to our full embedded process.

Get in touch

What sets us apart

Business
Transformation
Not classic
consultancy
Not classic
classroom
Leadership
Development

make change

work together

We partner with executives, change leaders, and HR directors who are ready to move before the path is clear. With our 8 Crafts Method, we help teams build new ways of working, grounded in real habits, better decisions, and shared momentum. Where change becomes a capability, not a project.

Contact us
Results

How we turn potential into momentum

Innovation Initiatives

Impact
Speed
Ownership

During our programs your leaders will drive tangible outcomes and measurable impact aligned with business objectives. They will take ownership of projects as if they did all the work themselves. Because they did.

Creative Potential

Creative Confidence
Courage
Collaboration

Through the execution of their initiatives, your leaders will acquire The 8 Crafts. They will learn the stories, apply the tools and adopt the practices for lasting change.

Process

How we work

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Immerse

We invest time in understanding your needs and your people in order to establish trust with key players. We work together to mobilize a set of initiatives and experiments, and we co-design a tailored development program for your team.

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Evolve

We bring leaders together in programs and support them to develop themselves and their endeavours. Drawing from the 8 Crafts Field Guide, we offer tools to progress their initiatives and practices to grow their leadership.

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Integrate

Throughout the process, we grow the creative potential of your organization. We assist in integrating new behaviors and embedding new capabilities so your leaders can continue driving transformation long after we’ve left.

Immerse

We invest time in understanding your needs and your people in order to establish trust with key players. We work together to mobilize a set of initiatives and experiments, and we co-design a tailored development program for your team.

0
1
Evolve

We bring leaders together in programs and support them to develop themselves and their endeavours. Drawing from the 8 Crafts Field Guide, we offer tools to progress their initiatives and practices to grow their leadership.

0
2
Integrate

Throughout the process, we grow the creative potential of your organization. We assist in integrating new behaviors and embedding new capabilities so your leaders can continue driving transformation long after we’ve left.

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3
About WITHIN

Who we are

We’re a global collective of facilitators, coaches and business experts. We work with the ones who say ‘this has to change’ and are willing to lead. People who know that change is messy, complex, deeply human, and most of all: necessary. We stand with you. Not as experts who drop in, but as partners who build alongside your team.

Valentine Giraud
Psychology of Creativity
Ana Cardoso
Design of Learning Experiences
Ola Lugowska
Breathwork for responsive leadership
Sacha van Tongeren
Social Impact & Public Sector Innovation
Christina Williams
Bio Leadership & Storytelling
Grant Davidson
Regenerative Leadership
Franklin de Bekker
Co-founder WITHIN, Strategic Design and Change
Sacha Muller
Policy Advocacy, Strategy, Innovation
Patrick Leenheers
Co-founder WITHIN, Corporate Innovation and Change
Laura Taal
Corporate Sustainability
Robert Wolfe
Storytelling and Leadership Coaching
Huib Wurfbain
Angel Investment and Founder Coaching
Irene Rompa
Technology, Psychology, Facilitation
Charlie Downing
Purpose Driven Brands
Testimonials

What clients say

"WITHIN facilitated a program in which we co-created our strategic narrative, whilst also building team cohesion and individual leadership. We ended up with a winning plan, backed by a strong team that is ready to execute."

Donica Buisman
Founder / Director RAUM

“WITHIN boosted our competency to drive change at KLM. Their approach breaks from traditional consultancy by making learning experiential, palpable almost. The 8 Crafts will help us become the frontrunner airline we aspire to be. ”

Tom Verbugt
Vice-President of Strategy, KLM

"For four years they facilitated the yearly CEO summit of the World Port Climate Action Program.  We saw a noticeable increase in leaders' personal power, and in the ambition and impact of the initiatives in the program.”

Erik van der Schans
Director Environmental Management, Port of Rotterdam