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We

guide

change

from within

Three hands in a soft environment

We develop leaders' ability to drive change with clarity and confidence, even in uncertain and complex business environments.

Your compass to lasting change.
Where are you on your path to becoming adaptive and resilient?

Download the Compass
Adyen
NRC
KLM
Pon
Vodafone
Carglass
Telstra
Royal Flora Holland
Adyen
NRC
KLM
Pon
Vodafone
Carglass
Telstra
Royal Flora Holland
Adyen
NRC
KLM
Pon
Vodafone
Carglass
Telstra
Royal Flora Holland
Services

How we can help

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Team Offsites

"We need our team to reconnect and (re)imagine the future."

We will co-design and facilitate your next team offsite, leadership summit, or all hands meeting. We'll help your team imagine inspiring futures and align on goals. In the process, we'll build deeper connections and constructive behaviors for working together.

Get in touch
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Learning Programs

"We need to get better at handling change and uncertainty."

When you need to strengthen your organization's change leadership capabilities, we develop tailored learning programs. We'll teach the collaborative behaviors and mindsets that build resilient teams who perform well under pressure and in complexity.

Get in touch
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3

Embedded Change

"We need to transform the way think and the way we work."

Our most impactful approach: we'll embed a team that works alongside your people as they lead the transformation. We'll help establish a portfolio of initiatives and create a supportive environment where leaders develop by driving real projects. The result is inner growth and outer change that builds sustained momentum.

Get in touch

How we are different

Business
Transformation
Not classic
consultancy
Not classic
classroom
Leadership
Development

make change

HAPPEN together

We partner with executives, change leaders, and HR professionals who are ready to move forward even when the path isn't clear. With our 8 Crafts Method, we help teams build new ways of working. Instead of slide decks or comms plans, we work directly with your people to develop new habits, make better decisions, and build trusted connections for shared momentum. This is how change becomes a capability, not a project.

Contact Patrick Leenheers
Outcomes

Turn potential into momentum

Change Initiatives

Impact
Speed
Ownership

During our programs, your leaders will drive tangible outcomes and measurable impact aligned with business objectives. They'll take ownership of projects as if they did all the work themselves. Because they did.

Creative Potential

Confidence
Courage
Collaboration

Through the execution of their initiatives, your leaders will master The 8 Crafts. They'll learn the stories, apply the tools and adopt the practices so they know how to sustain the change.

Approach

How we work

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1
Immerse

We invest time understanding your needs and your people to establish trust with key players. We work together to mobilize a set of initiatives and experiments, and we co-design a tailored development program for your team.

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2
Evolve

We bring leaders together in learning programs and support them to develop themselves and their projects. Drawing from The 8 Crafts method, we offer tools to progress their initiatives and practices to grow their leadership.

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3
Integrate

Throughout the process, we grow the creative potential of your organization. We assist in integrating new habits and embedding new capabilities so your leaders continue to drive transformation long after we’ve left.

Immerse

We invest time understanding your needs and your people to establish trust with key players. We work together to mobilize a set of initiatives and experiments, and we co-design a tailored development program for your team.

0
1
Evolve

We bring leaders together in learning programs and support them to develop themselves and their projects. Drawing from The 8 Crafts method, we offer tools to progress their initiatives and practices to grow their leadership.

0
2
Integrate

Throughout the process, we grow the creative potential of your organization. We assist in integrating new habits and embedding new capabilities so your leaders continue to drive transformation long after we’ve left.

0
3
About WITHIN

Who we are

We’re a global collective of facilitators, coaches, and business experts. We work with leaders who say ‘‘this has to change’’ and are ready to dive in. People who know that change is messy, complex, deeply human and, most of all, necessary. We stand with you. Not as experts who tell you how to work, but as partners working alongside your team.

Valentine Giraud
Psychology of Creativity
Ana Cardoso
Design of Learning Experiences
Ola Lugowska
Breathwork for responsive leadership
Sacha van Tongeren
Social Impact & Public Sector Innovation
Christina Williams
Bio Leadership & Storytelling
Grant Davidson
Regenerative Leadership
Franklin de Bekker
Co-founder WITHIN, Strategic Design and Change
Sacha Muller
Policy Advocacy, Strategy, Innovation
Patrick Leenheers
Co-founder WITHIN, Corporate Innovation and Change
Laura Taal
Corporate Sustainability
Robert Wolfe
Storytelling and Leadership Coaching
Huib Wurfbain
Angel Investment and Founder Coaching
Irene Rompa
Technology, Psychology, Facilitation
Charlie Downing
Purpose Driven Brands
Testimonials

What clients say

"WITHIN facilitated a program in which we co-created our story and our strategy, whilst also building team cohesion and individual leadership. We ended up with a winning plan, backed by a team that is willing and able to execute."

Donica Buisman
Founder / Director RAUM

“WITHIN boosted our competency to drive change at KLM. Their approach breaks from traditional consultancy by making learning experiential, palpable almost. The 8 Crafts will help us become the frontrunner airline we aspire to be. ”

Tom Verbugt
Vice-President of Strategy, KLM

"For four years they facilitated the yearly CEO summit of the World Port Climate Action Program.  We saw a noticeable increase in leaders' personal power, and in the ambition and impact of the initiatives in the program.”

Erik van der Schans
Dir. Environmental Management, Port of Rotterdam

"The 8 Crafts method offers inspiration, perspectives, and tools to drive innovation and change in diverse ways. It helps professionals discover their most natural, effective approach to solving challenges with impact and creativity."

Jordy Veth
Founder School for Mastery